Our visual identity includes a logo, font, colours and imagery styles that work together, delivering our communications in a clear and reliable way for everyone.
HSE branding is instantly recognisable and associated with trust and confidence. Using the logo means patients and the public can easily identify communications from the HSE.
Using HSE branding we:
- standardise how our communications look and feel
- ensure consistency across our different services
- build trust and confidence with our patients, the public and stakeholders
When to use the visual identity guidelines
Use the guidelines in any new communications. This might include stationery, reports, emails and information materials. Existing communications, signage, uniforms or printed materials do not have to be changed to meet these guidelines.
Who should use the visual identity guidelines
These guidelines are for use by the HSE and can be followed by all HSE-funded organisations.
Visual identity guidelines
- Visual Identity Checklist (PDF, 249KB, 3 pages)
- HSE consent form for photography/audio/video (Word, 26KB, 1 page)
- HSE consent information leaflet for photography/audio/video (PDF, 189KB, 2 pages)
- HSE memo (Word, 64KB, 1 page)
- HSE letterhead (Word, 457KB, 1 page)
- HSE email signature example (PNG, 33KB, 1 file)
- HSE email signature logo (PNG, 6KB, 1 file)
- Adding HSE email signature logo to your emails
- Information on the Official Languages Act
- Guidelines for health promotion and improvement grant recipients (PDF, 184KB, 1 page)
- HSE agenda (Word, 68KB, 1 page)
- HSE compliment slip (Word, 70KB, 1 page)
- A guide to translating information materials into different languages (PDF, size 1.2 MB, 10 pages)
Visual identity guidelines full version
HSE Visual Identity Guidelines
HSE logo
HSE logo in green, black, white and JPG, PNG, EPS, PDF file formats (Zip folder, 3.2MB)
Powerpoint presentations
Powerpoint presentation using HSE logo (Powerpoint, 4.6MB, 20 slides)
Powerpoint presentation using HSE logo and partner logo (Powerpoint, 4MB, 5 slides)
HSE display backgrounds for desktop, MS Teams, Zoom and Webinars
HSE wallpaper 1 (JPG, 3.6MB, 1 file)
HSE wallpaper 2 (JPG, 3.3MB, 1 file)
Display backgrounds x 6 (Zip folder, 728KB)
Guide to print, design and distribution
Guide to print, design and distribution of communications materials (PDF, 379KB, 9 pages)
Video production
Video best practice guidelines
Video branding and style guidelines
Contact
HSE Communications Division
Email: comms.support@hse.ie
Phone: 01 921 3900
