HSE Digital
The Digital team in the Communications Divisions is responsible for delivering the online user experience for the Health Service.
We work across the areas of user experience, content, social media, analytics and digital marketing.
The Digital team also includes HSELive, a multi-channel hub offering health and social services information by phone, email, live chat and social media.
Keep up-to-date
Blog
When we listen, we’re better: the role of market research in health campaigns
We’re all researchers. All you need is a burning question and a means of finding the answer. The same principle applies when we think about market research for HSE campaigns. We have a burning question, and a whole host of ways to find the answer.
Blog
How discovery informed selective mutism content
A speech and language therapist - on behalf of a selective mutism special interest group - requested we design a new guide on selective mutism for the Health A-Z.
Blog
What, and who, makes a HSE health behaviour campaign
The HSE Programmes and Campaigns team has been creating evidence based, effective social marketing campaigns for many years, and long before most of the current team, myself included, was here.
Blog
Making our social media accessible
We want to make sure our content is as accessible as possible for everyone. Accessible online experiences enable all users to access the information they are looking for. This includes anyone with impaired vision, motor difficulties, cognitive impairments, learning disabilities and deafness or impaired hearing.
Blog
How we set up online social support groups for people with type 2 diabetes
An iterative approach is the process of improving and refining an initiative or process through multiple iterations. The beauty about the iterative approach is that it strives to deliver value to our service users as quickly as possible, in an incremental manner.
Blog
Asking the expert: how we work with health professionals to create content
Working with our experts, our job is to make this content easy to read, trustworthy and relevant to the end user. Our experts and fact checkers are a vital part of our mission to transform the way we provide information online.